The Playmakers Curriculum
EVERY MODULE.EVERY SERIES.
See exactly what you unlock — from your first resume to the specialized 101 series for every career path in sports.
First Job Series
THE STARTER PLAYBOOK
Six modules that coach you from student to interview-ready. Module I is free — the rest unlock with any plan.
Getting Started
The welcome film and your roadmap for breaking into the sports industry.
Building Your Resume
A sports-industry resume that gets past ATS filters.
LinkedIn & Personal Brand
Build a profile recruiters actually search for.
The Job Search
Find roles, apply strategically, follow up like a pro.
The Interview
Prep, frameworks, and the answers hiring managers reward.
The Offer & First 90 Days
Negotiate the offer and win your first quarter on the job.
Before You Pick A Path
NOT SURE WHICH 101 IS YOURS?
The Scouting Report takes two minutes and matches your strengths to the career path that fits — Sales, Marketing, Partnerships, Operations, PR/Comms, or BI/Strategy.
The 101 Series
CAREER PATH MODULES
Pick your lane. Each 101 module is the framework the pros actually run — locked until you upgrade to the Career Path Bundle.
Sales 101
The highest-volume entry point in sports. Ticket sales, premium, group, and corporate packages. Fast promotions, commission upside, and a clear ladder.
Partnerships 101
The Sponsorship Lifecycle
Corporate sponsorship, brand deals, and activation. The most strategic and highest-ceiling track in sports business.
Marketing 101
The Campaign Cycle
Fan engagement, digital, content, and campaigns. Where creativity meets analytics in the sports world.
Operations 101
The Game Day Cycle
Event ops, venue management, and game-day execution. The engine behind every live sports experience.
PR & Comms 101
The Press Cycle
Media relations, player communications, and crisis management. Represent the brand at every level.
BI/Strategy 101
The Insight-to-Action Cycle
Analytics, pricing, and strategic planning. The team behind the decisions — ticket pricing, product strategy, and long-range business bets.