The Playmakers Curriculum

YOUR FIRST SPORTSBUSINESS JOB STARTS HERE.

Create a free account and Module I study guide unlocks instantly. Try it free — no card needed.

"This is like a video game."

— Sports Management Student

"There is nothing like this in the industry."

— Sales Executive & Adjunct Professor, Sports Business
Create your free accountModule I of the First Job Series unlocks instantly
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Getting Started
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Free — No Card Required

START HERE: MODULE I — GETTING STARTED

The welcome film and your roadmap for breaking into the sports industry. Create your free account and Module I unlocks instantly — full video, study guide, and action steps included.

  • Welcome film + industry roadmap
  • Downloadable study guide
  • Your first action steps
Unlock Module I Free

Keep Going — First Job Series

WHAT COMES AFTER MODULE I

Five more modules that take you from resume to signed offer. Add them one at a time ($29 each) or get all of them with any plan.

5 modules · included with any planSee Pricing
Building Your Resume
Next Up
II

Building Your Resume

A sports-industry resume that gets past ATS filters.

Add anytime · $29
LinkedIn & Personal Brand
Next Up
III

LinkedIn & Personal Brand

Build a profile recruiters actually search for.

Add anytime · $29
The Job Search
Next Up
IV

The Job Search

Find roles, apply strategically, follow up like a pro.

Add anytime · $29
The Interview
Next Up
V

The Interview

Prep, frameworks, and the answers hiring managers reward.

Add anytime · $29
The Offer & First 90 Days
Next Up
VI

The Offer & First 90 Days

Negotiate the offer and win your first quarter on the job.

Add anytime · $29

Before You Pick A Path

NOT SURE WHICH 101 IS YOURS?

The Scouting Report takes two minutes and matches your strengths to the career path that fits — Sales, Marketing, Partnerships, Operations, PR/Comms, or BI/Strategy.

Take the Scouting Report

The 101 Series

CAREER PATH MODULES

Pick your lane. Each 101 module is the framework the pros actually run. Sales 101 is part of the free tour; the rest come with the Career Path Bundle whenever you're ready.

Your Desk

Every path also unlocks the full Playmakers Dashboard — here's what's inside.

Chief Revenue Officer
EVP, Ticket Sales & Service
VP, Corporate Partnerships
VP, Marketing & Brand

Encyclopedia

Business-side org charts and contacts for every team in the NFL, NBA, NHL and MLB.

Job Board & Job Vault

Job Board & Job Vault

Every entry-level role in the industry, broken down — what the posting says vs. what the job actually is.

Library

Library

A career-path reading shelf, with three takeaways logged per book.

Daily Tasks & Challenges

Daily Tasks & Challenges

Points across résumé, modules, challenges, networking and webinars — the record a hiring manager sees.

Study Guides & Quizzes

Study Guides & Quizzes

A study guide and a 20-question graded quiz for every lesson.

Sales
Free Now

Sales 101

The Sales Cycle

The highest-volume entry point in sports. Ticket sales, premium, group, and corporate packages. Fast promotions, commission upside, and a clear ladder.

  • IThe Sales Landscape
  • IIProspecting and Lead Generation
  • IIIQualifying and Discovery
  • IVConsultative Pitch and Presentation
  • VObjection Handling & Negotiation
  • VIClosing, Servicing & Renewal
Included in Bundle
Partnerships
Next Up

Partnerships 101

The Sponsorship Lifecycle

Corporate sponsorship, brand deals, and activation. The most strategic and highest-ceiling track in sports business.

  • IProspecting & Research
  • IIProposal & Pitch
  • IIINegotiation & Contracting
  • IVOnboarding & Activation Planning
  • VServicing & Activation Execution
  • VIReporting & Renewal
Add with the Bundle · $149
Marketing
Next Up

Marketing 101

The Campaign Cycle

Fan engagement, digital, content, and campaigns. Where creativity meets analytics in the sports world.

  • IAudience & Insights
  • IIStrategy & Goal-Setting
  • IIIContent & Creative Development
  • IVChannel Execution
  • VCommunity & Engagement
  • VIMeasurement & Optimization
Add with the Bundle · $149
Operations
Next Up

Operations 101

The Game Day Cycle

Event ops, venue management, and game-day execution. The engine behind every live sports experience.

  • IPre-Event Planning
  • IIVendor & Logistics Coordination
  • IIIStaffing & Training
  • IVDay-of Execution
  • VIn-Event Problem Solving
  • VIPost-Event Breakdown & Debrief
Add with the Bundle · $149
PR & Comms
Next Up

PR & Comms 101

The Press Cycle

Media relations, player communications, and crisis management. Represent the brand at every level.

  • IMedia Landscape & Relationship Mapping
  • IIMessage Development
  • IIIPitching & Placement
  • IVMedia Day-of Execution
  • VMonitoring & Response
  • VICrisis Communication
Add with the Bundle · $149
BI/Strategy
Next Up

BI/Strategy 101

The Insight-to-Action Cycle

Analytics, pricing, and strategic planning. The team behind the decisions — ticket pricing, product strategy, and long-range business bets.

  • IDefining the Business Question
  • IIData Collection & Sourcing
  • IIICleaning & Structuring
  • IVAnalysis & Modeling
  • VVisualization & Storytelling
  • VIRecommendation & Action
Add with the Bundle · $149