The Playmakers Curriculum
YOUR FIRST SPORTSBUSINESS JOB STARTS HERE.
Create a free account and Module I study guide unlocks instantly. Try it free — no card needed.
"This is like a video game."
"There is nothing like this in the industry."
Free — No Card Required
START HERE: MODULE I — GETTING STARTED
The welcome film and your roadmap for breaking into the sports industry. Create your free account and Module I unlocks instantly — full video, study guide, and action steps included.
- Welcome film + industry roadmap
- Downloadable study guide
- Your first action steps
Keep Going — First Job Series
WHAT COMES AFTER MODULE I
Five more modules that take you from resume to signed offer. Add them one at a time ($29 each) or get all of them with any plan.
Building Your Resume
A sports-industry resume that gets past ATS filters.
LinkedIn & Personal Brand
Build a profile recruiters actually search for.
The Job Search
Find roles, apply strategically, follow up like a pro.
The Interview
Prep, frameworks, and the answers hiring managers reward.
The Offer & First 90 Days
Negotiate the offer and win your first quarter on the job.
Before You Pick A Path
NOT SURE WHICH 101 IS YOURS?
The Scouting Report takes two minutes and matches your strengths to the career path that fits — Sales, Marketing, Partnerships, Operations, PR/Comms, or BI/Strategy.
The 101 Series
CAREER PATH MODULES
Pick your lane. Each 101 module is the framework the pros actually run. Sales 101 is part of the free tour; the rest come with the Career Path Bundle whenever you're ready.
Your Desk
Every path also unlocks the full Playmakers Dashboard — here's what's inside.
Encyclopedia
Business-side org charts and contacts for every team in the NFL, NBA, NHL and MLB.

Job Board & Job Vault
Every entry-level role in the industry, broken down — what the posting says vs. what the job actually is.

Library
A career-path reading shelf, with three takeaways logged per book.

Daily Tasks & Challenges
Points across résumé, modules, challenges, networking and webinars — the record a hiring manager sees.

Study Guides & Quizzes
A study guide and a 20-question graded quiz for every lesson.

Sales 101
The Sales Cycle
The highest-volume entry point in sports. Ticket sales, premium, group, and corporate packages. Fast promotions, commission upside, and a clear ladder.
- IThe Sales Landscape
- IIProspecting and Lead Generation
- IIIQualifying and Discovery
- IVConsultative Pitch and Presentation
- VObjection Handling & Negotiation
- VIClosing, Servicing & Renewal

Partnerships 101
The Sponsorship Lifecycle
Corporate sponsorship, brand deals, and activation. The most strategic and highest-ceiling track in sports business.
- IProspecting & Research
- IIProposal & Pitch
- IIINegotiation & Contracting
- IVOnboarding & Activation Planning
- VServicing & Activation Execution
- VIReporting & Renewal

Marketing 101
The Campaign Cycle
Fan engagement, digital, content, and campaigns. Where creativity meets analytics in the sports world.
- IAudience & Insights
- IIStrategy & Goal-Setting
- IIIContent & Creative Development
- IVChannel Execution
- VCommunity & Engagement
- VIMeasurement & Optimization

Operations 101
The Game Day Cycle
Event ops, venue management, and game-day execution. The engine behind every live sports experience.
- IPre-Event Planning
- IIVendor & Logistics Coordination
- IIIStaffing & Training
- IVDay-of Execution
- VIn-Event Problem Solving
- VIPost-Event Breakdown & Debrief

PR & Comms 101
The Press Cycle
Media relations, player communications, and crisis management. Represent the brand at every level.
- IMedia Landscape & Relationship Mapping
- IIMessage Development
- IIIPitching & Placement
- IVMedia Day-of Execution
- VMonitoring & Response
- VICrisis Communication

BI/Strategy 101
The Insight-to-Action Cycle
Analytics, pricing, and strategic planning. The team behind the decisions — ticket pricing, product strategy, and long-range business bets.
- IDefining the Business Question
- IIData Collection & Sourcing
- IIICleaning & Structuring
- IVAnalysis & Modeling
- VVisualization & Storytelling
- VIRecommendation & Action