101 PR & COMMS
The Press Cycle
Media relations, player communications, and crisis management. Represent the brand at every level.
6 stages — how sports comms teams build relationships, place stories, and manage a crisis when it hits.
What You'll Learn
Media Landscape & Relationship Mapping
Knowing your beat reporters and outlets before you need them.
Message Development
Key messages, talking points, spokesperson prep.
Pitching & Placement
Press releases and pitches that actually land coverage.
Media Day-of Execution
Press conferences, interviews, credentialing.
Monitoring & Response
Media monitoring, social listening, real-time response.
Crisis Communication
The rapid-response protocol and statement drafting playbook.
Key Skills
- Media relationship building
- Message development & pitching
- Press day-of execution
- Crisis communication
Sample Roles
PR Coordinator · Communications Asst · Media Relations · Social Media Manager
Unlock 101 PR & Comms — $149
Includes the full 101 PR & Comms path, the entire First Job Series, and full Playmakers Dashboard access. One-time purchase, locked-in presale pricing.
Includes All-Access + First Job Series