CHOOSE YOUR LANE.OWN IT.
6 Career Path modules + the 6 First Job Series modules, with study guides, action steps, and quizzes for every lesson.
The 101 Series
Sales
The highest-volume entry point in sports. Ticket sales, premium, group, and corporate packages. Fast promotions, commission upside, and a clear ladder.
What You'll Learn
- Module IThe Sales Landscape
- Module IIProspecting and Lead Generation
- Module IIIQualifying and Discovery
- Module IVConsultative Pitch and Presentation
- Module VObjection Handling & Negotiation
- Module VIClosing, Servicing & Renewal
+ Downloadable study guide
Every lesson, yours to keep.
Sample Roles
Account Executive · Group Sales Rep · Premium Suite Sales · Corporate Partnerships Sales
Partnerships
Corporate sponsorship, brand deals, and activation. The most strategic and highest-ceiling track in sports business.
What You'll Learn
- Module IProspecting & Research
- Module IIProposal & Pitch
- Module IIINegotiation & Contracting
- Module IVOnboarding & Activation Planning
- Module VServicing & Activation Execution
- Module VIReporting & Renewal
+ Downloadable study guide
Every lesson, yours to keep.
Sample Roles
Partnerships Coordinator · Sponsorship Analyst · Activation Manager · Brand Partnerships
Marketing
Fan engagement, digital, content, and campaigns. Where creativity meets analytics in the sports world.
What You'll Learn
- Module IAudience & Insights
- Module IIStrategy & Goal-Setting
- Module IIIContent & Creative Development
- Module IVChannel Execution
- Module VCommunity & Engagement
- Module VIMeasurement & Optimization
+ Downloadable study guide
Every lesson, yours to keep.
Sample Roles
Marketing Coordinator · Digital Content · Fan Engagement · Brand Manager
Operations
Event ops, venue management, and game-day execution. The engine behind every live sports experience.
What You'll Learn
- Module IPre-Event Planning
- Module IIVendor & Logistics Coordination
- Module IIIStaffing & Training
- Module IVDay-of Execution
- Module VIn-Event Problem Solving
- Module VIPost-Event Breakdown & Debrief
+ Downloadable study guide
Every lesson, yours to keep.
Sample Roles
Event Coordinator · Game Day Ops · Venue Manager · Operations Analyst
PR & Comms
Media relations, player communications, and crisis management. Represent the brand at every level.
What You'll Learn
- Module IMedia Landscape & Relationship Mapping
- Module IIMessage Development
- Module IIIPitching & Placement
- Module IVMedia Day-of Execution
- Module VMonitoring & Response
- Module VICrisis Communication
+ Downloadable study guide
Every lesson, yours to keep.
Sample Roles
PR Coordinator · Communications Asst · Media Relations · Social Media Manager
BI/Strategy
Analytics, pricing, and strategic planning. The team behind the decisions — ticket pricing, product strategy, and long-range business bets.
What You'll Learn
- Module IDefining the Business Question
- Module IIData Collection & Sourcing
- Module IIICleaning & Structuring
- Module IVAnalysis & Modeling
- Module VVisualization & Storytelling
- Module VIRecommendation & Action
+ Downloadable study guide
Every lesson, yours to keep.
Sample Roles
Business Intelligence Analyst · Strategy Associate · Pricing Analyst · Revenue Analytics