101 PARTNERSHIPS
The Sponsorship Lifecycle
Corporate sponsorship, brand deals, and activation. The most strategic and highest-ceiling track in sports business.
6 stages, start to finish — the exact process partnerships teams run to land a sponsor and keep them.
What You'll Learn
Prospecting & Research
Identifying the brands and categories that actually fit the org.
Proposal & Pitch
Building the deck and valuing the rights and assets.
Negotiation & Contracting
Rights fees, term sheet, activation terms.
Onboarding & Activation Planning
Kickoff call, mapping the deliverables calendar.
Servicing & Activation Execution
Game-day activations, signage, hospitality — making sure deliverables actually happen.
Reporting & Renewal
The ROI recap deck, then the renewal conversation.
Key Skills
- Prospecting & proposal building
- Negotiation & contracting
- Activation execution
- Renewal & ROI reporting
Sample Roles
Partnerships Coordinator · Sponsorship Analyst · Activation Manager · Brand Partnerships
Unlock 101 Partnerships — $149
Includes the full 101 Partnerships path, the entire First Job Series, and full Playmakers Dashboard access. One-time purchase, locked-in presale pricing.
Includes All-Access + First Job Series