101 MARKETING
The Campaign Cycle
Fan engagement, digital, content, and campaigns. Where creativity meets analytics in the sports world.
6 stages — the process sports marketing teams run on every campaign, from research to results.
What You'll Learn
Audience & Insights
Knowing the fan or customer — segmentation before strategy.
Strategy & Goal-Setting
Setting objectives, KPIs, and who you're targeting.
Content & Creative Development
Building the content calendar and creative brief.
Channel Execution
Getting it live across social, email, paid, and web.
Community & Engagement
Real-time interaction, moderation, fan response.
Measurement & Optimization
Reading the analytics and deciding what to change next time.
Key Skills
- Audience insights & strategy
- Content & creative development
- Multi-channel execution
- Campaign measurement & optimization
Sample Roles
Marketing Coordinator · Digital Content · Fan Engagement · Brand Manager
Unlock 101 Marketing — $149
Includes the full 101 Marketing path, the entire First Job Series, and full Playmakers Dashboard access. One-time purchase, locked-in presale pricing.
Includes All-Access + First Job Series