101 MARKETING
The Campaign Cycle
Fan engagement, digital, content, and campaigns. Where creativity meets analytics in the sports world.
6 stages — the process sports marketing teams run on every campaign, from research to results.
What You'll Learn
Also Included: The First Job Series
Your $149 101 Marketing purchase unlocks all six modules above plus the entire 6-module First Job Series — with a study guide, action steps, and a graded quiz for every lesson. One purchase, everything included.
Module I
Getting Started
Module II
Building Your Resume
Module III
LinkedIn and Personal Brand
Module IV
The Job Search
Module V
Interview Prep
Module VI
Networking
Everything Your $149 Purchase Unlocks
One purchase covers the full Playmakers toolkit — every lesson, every study guide, and the complete dashboard your job search runs on.
101 Marketing Career Path (6 modules)
The full framework, start to finish.
Complete First Job Series (6 modules)
Resume, LinkedIn, job search, interview prep, and more.
Full Dashboard Access — Your Desk
Your home base for progress, tasks, and stats.
Sports Business Encyclopedia
Front-office org charts and staff directories across the industry.
Job Board
Curated, current openings in sports business.
Job Vault
Save and track every job you're targeting.
Resource Library
Templates, guides, and reference material.
Daily Tasks & Challenges
Trivia, scorecard points, and daily streaks that keep you sharp.
Study Guide + graded quiz for every lesson
Downloadable, across all 12 modules — path and FJS both.
Key Skills
- Audience insights & strategy
- Content & creative development
- Multi-channel execution
- Campaign measurement & optimization
Sample Roles
Marketing Coordinator · Digital Content · Fan Engagement · Brand Manager
Unlock 101 Marketing — $149
Everything you just saw — all 12 modules, study guides, quizzes, and the full Playmakers dashboard — unlocked with one purchase. One-time payment, locked-in presale pricing.
Includes All-Access + First Job Series